December 2008
16 posts
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How Tumblr should monetize their service
Bellabetina: if tumblr doesn't have ads
Bellabetina: why would investors want to put money in it?
Bjornstar: they're working on a paid Pro version
Bellabetina: oh
Bjornstar: I will probably start looking for a Tumblr replacement when they add a paid version
Bellabetina: hm
Bellabetina: tough
Bjornstar: adding paid features to a free product is not a way to get my money
Bjornstar: maybe other people will pay
Bjornstar: but it turns me off
Bellabetina: yeah
Bellabetina: i know
Bellabetina: how can they earn money then?
Bjornstar: by helping other people make money
Bjornstar: help me monetize my website
Bjornstar: And they can take some of that revenue
Bjornstar: they have a huge userbase
Bjornstar: they have a huge audience
Bjornstar: and it's a lot of people who are spending a lot of money
Bjornstar: so put together an advertising network for only tumblr users
Bjornstar: let them put nice looking ads on their own site
Bellabetina: sort of like google ads?
Bjornstar: right
Bjornstar: put advertising blocks in the default themes
Bellabetina: 嗯
Bjornstar: let the users and the advertisers work out a deal
Bjornstar: then tumblr pockets 20% of all advertising revenue
Bjornstar: the users get paid
Bjornstar: for their content
Bjornstar: and tumblr gets paid for their service
==
Great idea. Share the wealth and treat users as partners.
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