xinsight on tumblr

I'm idea shopping here. I like interfaces, business models and the occasional bit of cleverness.

How Tumblr should monetize their service

  • Bellabetina: if tumblr doesn't have ads
  • Bellabetina: why would investors want to put money in it?
  • Bjornstar: they're working on a paid Pro version
  • Bellabetina: oh
  • Bjornstar: I will probably start looking for a Tumblr replacement when they add a paid version
  • Bellabetina: hm
  • Bellabetina: tough
  • Bjornstar: adding paid features to a free product is not a way to get my money
  • Bjornstar: maybe other people will pay
  • Bjornstar: but it turns me off
  • Bellabetina: yeah
  • Bellabetina: i know
  • Bellabetina: how can they earn money then?
  • Bjornstar: by helping other people make money
  • Bjornstar: help me monetize my website
  • Bjornstar: And they can take some of that revenue
  • Bjornstar: they have a huge userbase
  • Bjornstar: they have a huge audience
  • Bjornstar: and it's a lot of people who are spending a lot of money
  • Bjornstar: so put together an advertising network for only tumblr users
  • Bjornstar: let them put nice looking ads on their own site
  • Bellabetina: sort of like google ads?
  • Bjornstar: right
  • Bjornstar: put advertising blocks in the default themes
  • Bellabetina:
  • Bjornstar: let the users and the advertisers work out a deal
  • Bjornstar: then tumblr pockets 20% of all advertising revenue
  • Bjornstar: the users get paid
  • Bjornstar: for their content
  • Bjornstar: and tumblr gets paid for their service
  • ==
  • Great idea. Share the wealth and treat users as partners.